“81% of people search online for a product or service ”
When many businesses turn to the digital world, the website is one of the key things to make you get found by online customers. That’s why an online presence will play an essential part nowadays, like a Swiss army knife. It will be a piece of cake to create brand awareness, a strong reputation and increase more revenue, if you know how to build your online presence!
An online presence is a fantastic way to find the eye of the customer and grab their attention, and also they can review your reputation before purchasing your product or service. So, let’s explore 10 effective ways to build your online presence.
- Create A Website That Stands Out From The Crowd!
There are many ways to create a website. If you have a basic or advanced skill of coding, you can use C++ , Java , Javascript, HTML. However, for the new player without any coding skills. There are many creation tools for you such as WordPress, Wix , Odoo etc. If you want your site to stand out, you need to make sure that it has a unique design, a beautiful website layout, bright colors, using animations and etc.
These are a few tips for creating an outstanding website and making it impressive in the eyes of the visitors. One of the best ways to do this, is to have a custom domain name. This means that instead of using yourdomainname.com which is long, you will use urdomain.com to make it shorter and memorable, this makes your site look outstanding!
- Start Blogging
Why Blogging? Blogging is a great way to keep your brand top-of-mind with your target market by regularly writing, you’ll establish yourself as an expert in your field and you’ll become an authority in your niche. Blogging is a marketing tactic and a marketing channel (like social media) to get your brand more online visibility that helps support your online presence. Blogs are a low cost form of advertising and cost effective for reaching your target market.
- Using Social Media Marketing
Social media marketing is a great way to get your business out there. You can use these platforms to promote yourself and your products on Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, and YouTube. If you are not familiar with social media marketing, then you should take some time to learn about it.
- Create Value By Content Marketing
Content marketing includes everything from blog posts to case studies. Your content needs to provide value to your audience if you want them to share it with their friends. Use keywords and #hashtags to help search engines find your content. On the other hand, value will be more attributed to content if it’s useful to your audience, so creating content that focuses on solving people’s problems, such as short guides, FAQs, quick guides and so on, is a genius way to embrace the audience and grow your online presence.
- Add Social Sharing Buttons
Social media is becoming increasingly popular, and if you want to attract more traffic, then make sure that your website includes social sharing buttons. These are small icons that allow users to share their content across different platforms. This can create awareness and your online presence.
- Get Online Reviews
Getting reviews from other businesses is a great way to help your business gain popularity. Other companies will look at the feedback that you receive and decide whether or not to do business with you. You can get more user reviews and star ratings through E-commerce platforms such as Lazada, LINE MAN Wongnai, Amazon, Shopee etc. These platforms can make your brand and product get higher authority and reputation from the reviews and create a strong online presence from search.
- Email Marketing
Email marketing is another great way to stay connected with current and prospective clients. Make sure that you only use high-quality email lists for this purpose. Email for sales promotion, awareness, and call-to-action buttons can boost your online presence on your website and social media.
Boosting Search Engine Optimization (SEO) shows your website effectively when people are searching on Google or any other platform and increases the visibility of your website in search engines via “natural” search results. SEO may include any number of techniques used to increase the relevance of content, including keyword research, backlinks, site architecture, and content management systems, etc.
- Build Relationships
The indirect way to boost your online presence is building relationships in your field or related field. If you have a relationship with any well-known blog writer or high authority website, they might feature you in their content or appear in their guest post. Building relationships will particularly help your online presence in an effective way.
- Analyze Your Performance
The most important is the performance results. Once you start to use many tactics for boosting your website, the performance result must be crucially analyzed. Test the metrics that you’re using and track results from market strategies. If you’re doing Email Marketing, you must track the number of subscriptions and CTR (Click-through rates). If you’re boosting SEO, you also have to track your website ranking on Google.
These 10 tactics can help you to build your online presence. You must dedicate a lot of effort and invest the time to get found by customers. Over time, it will pay off by increasing your sales, creating better brand awareness and building a strong reputation. But if you don’t want to waste your time and spend too much resources and effort, hiring a Digital Marketing Agency is the best choice!
How To 10x Online Presence On Your Website In The Best Ways And Go To The Top Beyond Your Competitor