Messenger Apps – The New Wave of Advertising
It’s no secret that social media platforms are some of the most popular places to advertise. With billions of users logging in every day, there is a vast audience available at your fingertips. However, advertising on social media can be expensive, and it’s becoming harder to cut through the noise. That’s why more and more businesses are turning to messenger apps as a way to reach their target customers.
There are a few reasons why messenger apps are such an effective advertising tool. First, people are already using them every day. In 2019, the average person spent nearly two hours per day on messenger apps like WhatsApp, Facebook Messenger, and WeChat. That’s time that could be spent scrolling through their feed, or talking to friends and family. But it’s also time that could be spent seeing your ads.
Second, people are used to seeing ads on messenger apps. Unlike social media platforms, where ads can feel intrusive and out of place, messenger apps have been designed from the ground up to support advertising. That means that people are more likely to see your ad, and less likely to tune it out.
Finally, messenger apps offer you a chance to have a one-on-one conversation with your customers. Unlike other forms of advertising, where you’re talking at people instead of with them, messenger apps allow you to have a real conversation with potential customers. You can answer their questions, address their concerns, and build a relationship with them that will last long after they’ve made a purchase from you.
If you’re looking for a new way to reach your target customers, then you should consider using messenger apps for your next advertising campaign. With billions of users logging in every day, there is a vast audience available at your fingertips. And because people are already using them every day, they’re more likely to see your ad and less likely to tune it out. Plus, you’ll have the opportunity to have a real conversation with potential customers, which will help you build a relationship with them that will last long after they’ve made a purchase from you.