You may have heard the term “AI-enabled digital marketing” thrown around but what does it actually mean? In short, AI-enabled digital marketing is the use of artificial intelligence to help automate and improve the effectiveness of digital marketing campaigns. Let’s take a closer look at how AI can be used in digital marketing and some of the benefits of using AI-enabled digital marketing.
How AI Can Be Used in Digital Marketing
There are a number of ways that artificial intelligence can be used in digital marketing. Here are a few examples:
Automated Ad Targeting: Automated ad targeting uses data collected about consumers to target them with ads that are more likely to be of interest to them. This not only saves businesses time and money by ensuring that their ads are seen by people who are more likely to be interested in them but also results in consumers seeing ads that are more relevant to them.
Use of Chatbots: Chatbots are computer programs that simulate human conversations. They can be used to answer customers’ questions, provide customer support, or even make sales. Many businesses use chatbots on their websites or social media platforms in order to save time and money on customer service.
Lead Scoring and Nurturing: Lead scoring is the process of assigning a score to each lead based on their likelihood of becoming a paying customer. Lead nurturing is the process of providing valuable content to leads in order to move them down the sales funnel. Artificial intelligence can be used to automate both lead scoring and lead nurturing.
This allows businesses to save time and resources while still providing high-quality leads with the information they need at each stage of the sales process.
Content Creation: AI can also be used to create better content. For example, Google’s RankBrain algorithm uses machine learning to surface the best search results for each query. This ensures that users always see relevant and accurate results, which keeps them coming back to Google again and again. Similarly, AI can be used to create targeted content for specific buyer personas or demographics.
As you can see, there are a number of ways that artificial intelligence can be used in digital marketing. From automated ad targeting to content creation, AI can help businesses save time and money while still delivering high-quality results. If you’re looking for an edge over your competition, then consider utilizing AI-enabled digital marketing in your next campaign.