Repurposing existing content is a smart strategy that can help you extend the reach and impact of your content marketing efforts. It involves taking your existing content, such as blog posts, videos, or social media updates, and transforming it into new formats to appeal to different audiences.
Here are some benefits of repurposing existing content:
- Increased reach: By repurposing existing content, you can reach new audiences who may have missed your original content.
- Time-saving: Repurposing content allows you to create new pieces of content without starting from scratch, saving you time and resources.
- Improved SEO: When you repurpose content, you can add new keywords and meta descriptions to improve your search engine rankings.
- Reinforcement of key messages: If you have a strong message or theme in your original content, repurposing it in different formats can reinforce those key messages.
Now let’s take a look at some ways to repurpose existing content:
- Create infographics: Infographics are an effective way to transform written content into visual content. Use tools like Canva or Piktochart to create visually appealing infographics that summarize your blog post or article.
- Turn blog posts into videos: Videos are a popular format for content consumption. You can turn your blog posts into engaging videos using tools like Lumen5 or Animoto.
- Create social media posts: Take key points from your blog or video and turn them into bite-sized social media posts. This can help increase engagement and drive traffic to your website.
- Write an ebook: If you have several blog posts on a similar topic, you can compile them into an ebook. This not only helps you repurpose content but also gives you a valuable lead magnet for your email list.