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Influencer marketing is now a mainstream form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who don’t really understand what influencer marketing is all about. Indeed, some people come across the phrase for the first time and instantly ponder, “What is influencer marketing?”

Influencer Marketing now with hundreds of articles explaining the intricacies of influencer marketing, along with other types of online marketing. The original version of this post was the first article we wrote for the site. We know, however, that there are still people who come here for the first time, wondering what influencer marketing is. So, we have updated this article to focus on the basics of influencer marketing for 2022.

Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.

But influencer marketing doesn’t just involve celebrities. Instead, it revolves around influencers, many of whom would never consider themselves famous in an offline setting. We have developed some of the most monumental and impactful Influencer Marketing campaigns globally. We remain the worldwide leaders in managing influencer campaigns, garnering authentic impressions through our experienced processes.

ALL LEVELS OF INFLUENCERS AND CAMPAIGNS

CELEBRITY: These influencers are macro-influencers that have reached stardom in and out of the social sphere and will most likely position your brand or company in front of millions of prospective clients or customers garnering much more exposure.

MACRO: They often have a very diverse audience with different topics of interest. Their relationships with the individual members of their followership tend to be more distant.

MID TIER: Mid Tier influencers generally focus on a specific niche. They have an extremely targeted audience and their reach extends to an audience size that’s middle-of-the-road.

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MID TIER: Mid Tier influencers generally focus on a specific niche. They have an extremely targeted audience and their reach extends to an audience size that’s middle-of-the-road.

MICRO: Focus on a specific niche and a very uniform and engaged audience and generally regarded as an industry expert or topic specialist. They tend to have stronger relationships than a typical influencer.

Nano: Nano-influencers allow for hyper-targeted, loyal and engaged audience segments. Typically produce great quality and cost-effective content.

AMBASSADOR: They create an ongoing relationship between the brand and its audiences. They can be used for sales, acquisition, or UGC.