Voice search has become increasingly popular over the years, with the rise of virtual assistants like Siri, Alexa and Google Assistant. In fact, it is estimated that by 2022, voice searches will account for 55% of all online searches. This means that businesses need to start optimizing their websites for voice search in order to remain competitive in the digital marketplace. In this blog post, we’ll explore some tips on how to optimize your website for voice search.
- Focus on long-tail keywords
When people use voice search, they tend to use natural language instead of typing in short keywords. This means that you need to focus on long-tail keywords – longer phrases that people are likely to say when using voice search. For example, instead of targeting “best pizza restaurant”, target “what is the best pizza restaurant near me”.
- Use conversational language
As mentioned earlier, people tend to use natural language when speaking to virtual assistants, so it’s important to use conversational language on your website. Write content that reads like a conversation and answers common questions related to your business or industry. This will help increase the chances of your website ranking higher in voice search results.
- Optimize for local search
A large percentage of voice searches are for local businesses or services. Therefore, it’s important to optimize your website for local search. This includes including your business name, address, and phone number (NAP) on your website, as well as creating location-based content such as blog posts or landing pages.
- Improve your website speed
Website speed is an important factor in both traditional and voice search rankings. Make sure your website is optimized for speed by compressing images, minifying CSS and JavaScript files, and enabling browser caching. A faster website not only improves your search engine rankings but also provides a better user experience for your visitors.