What is email marketing?
Email Marketing is a direct marketing channel that reaches target customers on their contact list in the form of emails. The goal of Email Marketing is not intended to sell directly (Direct Sell), but the purpose is for sharing new products or services, sales, updates, building customer relationships, creating customer loyalty, and sharing content from brand, which means the company can communicate with the consumers without the help of an intermediary.
Email Marketing Solution
% $42 for every $1 spent
% respondents name email
% influence the customers
% Higher CTR
- Email marketing ROI is 4200% ($42 for every $1 spent)
- Email is 40% better at converting (in comparison to Facebook and Twitter)
- 37% of respondents name email as the most effective channel for customer loyalty and retention, while websites were named by 13% and social media by only 11%.
- Marketing and advertising emails influence the buying decision of 50.7% of customers.
- Email list segmentation and personalization were the most effective email strategies in 2017.
- Segmented email campaigns show 50% higher CTR than non targeted campaigns.
- The top 3 reasons for using personalization in email marketing are improved open rate (82%), higher CTR (75%), and better customer satisfaction (58%).
Benefits Of Email Marketing
It’s free! Once you’re online, there is no further expense.
Improving sales to your business
Stronger customer relationship
Optimize your time and budget
Personalized content for your audiences
Build brand credibility and authority
1. Improving sales to your business
Email marketing campaign gives your audiences a chance to make a purchase by feature product or service through mobile phone and laptop. Moreover, this marketing tactic can upsell to current customers and re-engage customers who haven’t purchased in a while. If your content email is relevant to audiences, they’re more likely to make a purchase of your campaign. If you want to drive more sales, the first priority is building a relationship with customers, which in turn can lead to many sales over time. Each email should have a clearly defined goal that works on building trust while also driving sales, through clicks on the website and product views.
2. Stronger customer relationship
Email marketing is able to maintain the existing customer base and create new customers by sending helpful information to existing customers regularly, it will make existing customers feel that we still care and always give special privileges to them that can create brand loyalty and build trust. When our customers trust the band, they will create a word of mouth and recommend the brand to their friends who might be our future customers. For finding new customers and keeping your existing ones happy, you have to look at the big picture and establish a strong email marketing strategy that will inform every message you send.
3. Optimize your time and budget
Marketers know that email marketing is the lowest cost marketing compared to other online marketing, as long as you have an email list of your target customer. In terms of time commitment, email marketing can send a bulk email blast to individual audiences at one time so, it won’t be time-consuming, when it’s done correctly, email marketing can increase your engagement with contacts, and drive re-engaged leads, and turn those leads into customers by this low marketing cost strategy and time-saving!
4. Personalized content for your audiences
“Send the right email to the right person at the right time” email marketing can create individualized content based on segmentation and preference to build a perfect email channel for personal feeling messages. Your email should have variations such as different images and subject lines to deliver valuable content and increase engagement. Remember that the inbox is a private, personal place, when your brand’s emails arrive, you want people to feel like they’re hearing from a trusted friend because the last thing anyone needs is another advertisement.
5. Build the brand’s credibility and authority
Your business can increase credibility and authority through email marketing, you can become an expert in your industry by providing valuable and helpful email content to audiences. Also, sincerity is everything since you’re not meeting the recipient in real life, avoid an unclear subject line and use a legit email that will make your brand and email content reliable for audiences. Email marketing is more useful and effective online communication tool than other social media platforms. You can target your audiences with proper segmentation of the email list and improves brand recognition with promotional offers.
The whole Social Media remains completely successful for your online business. So, what are you waiting for?