What to Expect in Digital Marketing in 2022
Blog Introduction: The digital marketing landscape is always changing. What worked last year might not work this year, and what works today might not work next year. So, what can we expect in digital marketing in 2022? Here are a few predictions.
More Voice Search
One trend that is already starting to make waves and is only going to become more prevalent in the next few years is voice search. Thanks to virtual assistants like Siri, Alexa, and Google Assistant, more and more people are using their voices to search for things online. This trend is being driven by the increasing popularity of smart speakers. In fact, it’s estimated that there will be over 550 million smart speaker users by 2022.
What does this mean for digital marketers? It means that we need to optimize our content for voice search. This means using natural language and long-tail keywords, as well as making sure our content answers common questions that people might ask a voice assistant.
The Rise of Augmented Reality
Another trend that we can expect to see more of in digital marketing is augmented reality (AR). AR is a technology that superimposes computer-generated images on top of real-world images, giving users a new way to interact with the world around them. We’re already seeing AR used in some marketing campaigns, such as Ikea’s Place app, which allows users to see how furniture would look in their homes before they buy it.
As AR technology becomes more advanced and more affordable, we can expect to see more businesses using it to reach their customers. For example, retailers could use AR to allow customers to try on clothes virtually before they buy them, or car companies could use AR to allow potential buyers to test drive cars without ever leaving the showroom. The possibilities are endless—and exciting!
More Personalized Content
Another trend we can expect to see in digital marketing is more personalized content. Thanks to data gathered from cookies, social media, and other sources, businesses have a wealth of information about their customers that they can use to create highly targeted and personalized content.
For example, if you sell skincare products, you could use data about your customer’s age, skin type, location, etc. to create ads and social media posts specifically tailored to them. Or if you’re a clothing retailer, you could use data about your customer’s style preferences to send them emails with recommendations for items they might like. The possibilities are endless—but one thing is for sure: personalization is here to stay.
Digital marketing is always changing—and that’s what makes it so exciting! If you want to stay ahead of the curve, you need to be prepared for anything. These are just a few of the trends we can expect to see in digital marketing in 2022—so start planning your strategies now!