Traditional Marketing refers to the marketing that uses traditional channels or media. It relies on offline strategies including newspaper, radio, broadcast television, outdoor billboards, telemarketing, and catalogs or flyers. Traditional marketing is still very effective when we utilize it correctly. Using a traditional marketing tactic like a small print ads in your local newspaper or a 30 second ads slot on the radio can help generate this brand awareness and drive people to visit your website and buy your product. For instance, the average age of the target audience reading the paper or watching the television is higher than those scrolling through Twitter or Facebook.
The advantages are it still creates mass effect and impact, can easily control your brand image and message and direct email is especially strong when you are targeting existing or former customers. The outweighs are it can be more expensive than digital marketing, it can take longer to execute and refine and it doesn’t have the same ability to target and sub-segment.
Digital Marketing is promoting the products and services on the internet by using digital technologies and platforms. It includes email marketing, content marketing, social media marketing, pay per click, Search Engine Optimization, Google Keywords Search Ads, Affiliate Marketing and Marketing Automation. According to a study released by Facebook, the users spend on their social media platforms has increased by 70% since the Covid-19 crisis.
Digital Marketing gives you the opportunity to get your message to thousands of persons, right in the comfort of their own homes, at a lower cost.It offers a substantial return on small investments. Facebook Ads Manager and Google AdWords The manager also allows users to monitor the performance of social media advertising campaigns and the performance of their ads. Effective Marketing makes businesses stay competitive and engage with customers through digital media channels.