Overview
In 2024, global crypto leader Binance partnered with BoostenX to accelerate its growth in Thailand, Vietnam, and Indonesia — three of Southeast Asia’s fastest-growing crypto markets.
Despite Binance’s international dominance, the brand faced regional challenges: low awareness, regulatory uncertainty, and stiff competition from local and global exchanges.
BoostenX developed a region-specific marketing and compliance strategy to position Binance as a trusted and compliant brand across these dynamic markets.
⚠️ Challenge
Binance needed to strengthen its regional footprint while navigating:
- Regulatory barriers and differing crypto laws across Southeast Asia.
- High competition from both local and offshore exchanges.
- Low retail awareness and trader trust due to misinformation and past volatility.
Learn more about our crypto marketing and reputation management services.
💡 BoostenX Strategy
1. Multi-Market Localized Campaigns
Executed targeted influencer and content campaigns in Thailand, Vietnam, and Indonesia, each tailored to local culture and trading behavior.
2. Trusted Influencer Partnerships
Partnered with regional KOLs across YouTube, TikTok, Instagram, and X (Twitter) to explain Binance’s features, security, and regulatory efforts.
→ See more on our Influencer Marketing for Brokers & Exchanges.
3. Educational Content Marketing
Developed multilingual blog articles, explainer videos, and infographics highlighting crypto education, safety, and compliance to demystify Binance’s products.
4. Regulatory & PR Alignment
Collaborated with local PR networks and media outlets to communicate Binance’s commitment to regulation, improving brand credibility and sentiment.
→ Explore our Public Relations and Fintech PR Solutions.
📈 Results
The Binance x BoostenX collaboration delivered transformative outcomes across the region:
| Metric | Thailand | Vietnam | Indonesia |
|---|---|---|---|
| Brand Awareness Growth | +62% | +54% | +78% |
| User Registrations | +29% | +33% | +41% |
| Engagement Rate | 8.2% | 7.9% | 9.1% |
| Media Mentions | +180% regional uplift | ||
| Regulatory Trust Index | +35% improvement in sentiment |
BoostenX’s campaign empowered Binance to become one of the most recognized and trusted exchanges across Southeast Asia.
“BoostenX helped us navigate new markets with confidence — combining local insight, compliance expertise, and impactful storytelling.”
— Binance Regional Marketing Director (APAC)
🧩 Conclusion
By partnering with BoostenX, Binance successfully localized its message, built trust among Southeast Asian traders, and established strong relationships with regulators.
BoostenX’s tailored strategy in influencer marketing, PR, and education played a vital role in Binance’s expansion success.
⚡ Case Study: Elevating HonorFX’s Presence in Thailand
Meta Description:
See how BoostenX and HonorFX grew brand awareness in Thailand through a powerful influencer marketing campaign that reached 369K users with 79K engagements.
🎯 Context
HonorFX, a distinguished forex broker with over a million global traders, sought to increase brand awareness and credibility in Thailand — a key market for retail trading growth.
To achieve this, the company leveraged influencer marketing, partnering with BoostenX to assemble a powerful team of local creators and finance KOLs.
💡 Strategy
The campaign’s core objective was to showcase the HonorFX trading app, emphasizing its advanced tools, seamless experience, and global reliability.
BoostenX curated a team of 11 influencers —
- 7 Instagram creators and 4 YouTubers —
selected for their authentic engagement and relevance within Thailand’s trading and investment communities.
Influencers created localized, authentic content demonstrating how HonorFX’s technology empowers everyday traders, blending credibility with storytelling.
📊 Results
| Metric | Value |
|---|---|
| Influencers | 11 total (7 IG, 4 YouTube) |
| Reach | 369,000 users |
| Engagements | 79,000 total |
| Market | Thailand 🇹🇭 |
| Duration | 30 days |
The campaign generated massive traction within Thailand’s trading scene — boosting app awareness, encouraging downloads, and driving positive sentiment across finance forums and social media.
“This collaboration with BoostenX showed how influencer marketing can move the needle — not just in visibility, but in trader trust.”
— Marketing Manager, HonorFX
🔍 Why It Worked
- Real creators, real content — authentic Thai-language engagement.
- Balanced mix of education and emotion in storytelling.
- Strong cross-platform integration (YouTube, IG, TikTok).
- Transparent data tracking and campaign reporting.
📬 Partner With BoostenX
Whether you’re a crypto exchange like Binance or a forex broker like HonorFX, BoostenX delivers measurable impact through localized, data-driven marketing.
👉 Contact us to plan your campaign in Thailand, Vietnam, Indonesia, or LATAM.
📩 partner@boostenx.com