Discover how BoostenX helped Mitrade grow its trader base in Thailand through influencer and performance marketing that boosted trading volumes and engagement in just 10 days.
🎯 Overview
In 2024, Mitrade — a globally recognized multi-asset trading platform — partnered with BoostenX to strengthen its market presence in Thailand, one of Southeast Asia’s most dynamic forex and CFD markets.
Despite its advanced trading platform and competitive offerings, Mitrade struggled to attract Thai retail traders. BoostenX was brought in to design a data-driven campaign that would connect authentically with Thai investors and deliver measurable growth.
⚠️ Challenge
Mitrade’s challenge was not a lack of product value, but rather limited local brand recognition and low trust among Thai traders in a competitive market dominated by established global brokers.
Key obstacles included:
- Difficulty reaching Thai-speaking audiences through conventional ads.
- Limited influencer presence in the Thai trading community.
- A need for authentic engagement and educational messaging.
Learn how we help brokers build trust through localized marketing.
💡 Our Strategy & Solution
BoostenX developed a multi-channel, localized marketing campaign tailored for Thailand’s retail trader landscape.
1. Targeted Influencer Collaborations
Partnered with leading Thai financial influencers (KOLs) on YouTube, TikTok, and Facebook, focusing on credibility and community reach.
→ See more on our Influencer Marketing Services.
2. Culturally Adapted Content
Created Thai-language videos and social content emphasizing Mitrade’s user-friendly interface, fast withdrawals, and regulatory safety.
3. Multi-Phase Campaign Rollout
The campaign followed BoostenX’s proprietary Awareness → Engagement → Conversion funnel, ensuring consistent user journey optimization.
4. Real-Time Tracking
Integrated live dashboards and analytics to measure clicks, conversions, and ROI in real time — aligning performance metrics with business outcomes.
📈 Results
The campaign delivered exceptional results within just 10 days of launch — proving the power of localized influencer strategy in Southeast Asia’s trading market.
| Metric | Result |
|---|---|
| Campaign Duration | 10 days |
| Market | Thailand 🇹🇭 |
| Engagement Rate | 9.4% (above SEA benchmark) |
| New Trader Sign-Ups | +23 verified accounts |
| Trading Volume Growth | +31% within 2 weeks |
| Brand Search Growth | +45% on Google Thailand |
BoostenX’s campaign transformed Mitrade’s local visibility, fueling brand trust, stronger trader acquisition, and higher platform activity.
Read another success story: Exness Case Study – Brazil.
🔍 Campaign Snapshot
| Category | Details |
|---|---|
| Client | Mitrade |
| Region | Thailand |
| Services | Influencer Marketing, Social Media Ads, Localization |
| Duration | 10 days |
| Deliverables | 12 influencer videos + 25 story posts |
| KOL Tier | Micro + Mid-tier Thai Finance Influencers |
🌟 Why It Worked
- Authentic influencer storytelling built trust within Thai trading communities.
- Educational content lowered entry barriers for new traders.
- Transparent reporting kept campaign decisions data-driven and ROI-focused.
Explore how BoostenX empowers fintech and broker brands with data-driven marketing and reputation management strategies.
📬 Let’s Grow Your Brand in Southeast Asia
Whether you’re a broker, exchange, or fintech startup, BoostenX helps you expand in markets like Thailand, Vietnam, and Indonesia with culturally relevant marketing that converts.
👉 Contact us today to discuss your regional campaign.
📩 partner@boostenx.com