Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
The biggest determinant of effective marketing, however, is your audience.
If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all.
Where target audiences vary the most, though, is between individual consumers and businesses. Some companies serve individual shoppers, while others cater to companies and organizations.
Marketing to businesses is very different from marketing to individual consumers. That’s why an entirely different marketing method — B2B marketing — exists, and that’s why we built this guide.
By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. Plus, the trends you can expect in the B2B space in 2022, according to new research plus expert tips.
We Excel in B2C
Boost 10X gained its success in the B2C influencer marketing industry and in doing so we’ve perfected our processes to leverage the insight from B2C to B2B. We specialize in integrating multiple marketing channels and functions into one cohesive strategy that is completely ROI-driven and proven to produce actionable results for our clients.
We Disrupt in B2B
Boost 10X is a B2B marketing agency that focuses on helping companies improve qualified lead generation, conversion rates, and sales opportunities. We build results-driven marketing strategies that help B2B organizations improve their sales pipelines and meet business goals.
Our campaigns are powered by insights, optimization, and tailored to your brand; so whether it’s Marketing, Cybersecurity, Operations, Human Resources, Engineering, or Accounting, our process and proprietary tools enable us to hyper-target with ease.