Overview
In 2024, FBS — a globally recognized forex and CFD broker — partnered with BoostenX to enhance its brand visibility and trader acquisition in Malaysia, one of Southeast Asia’s most competitive and fast-growing trading markets.
Despite FBS’s strong international presence, the brand faced challenges in building local credibility and connecting with Malaysian retail traders on a cultural level. BoostenX designed a localized, data-driven marketing campaign that delivered measurable growth in brand engagement and verified accounts.
⚠️ Challenge
FBS needed to:
- Strengthen brand awareness and trust in the Malaysian trading community.
- Increase verified account sign-ups among active traders.
- Build a localized narrative emphasizing financial literacy, responsible trading, and platform reliability.
- Compete effectively against both local and international brokers in Malaysia’s digital ecosystem.
Read more about our forex influencer marketing services and how we tailor campaigns for brokers across Southeast Asia.
💡 Strategy & Execution
BoostenX developed a multi-phase campaign focused on trust, education, and conversion.
1. Localized Influencer Partnerships
Partnered with 12 Malaysian KOLs across TikTok, Instagram, and YouTube, each with proven credibility in finance, trading, and business content.
→ Learn about our KOL Management & Influencer Campaigns.
2. Educational & Culturally Relevant Content
Produced Malay-language content explaining FBS’s trading tools, customer support, and safety measures.
Focused on relatable, lifestyle-driven storytelling to humanize the FBS brand.
3. Regional Paid Media Integration
Combined influencer reach with targeted paid ads on Meta Ads and Google Display Network, ensuring consistency across all touchpoints.
4. Real-Time Data Optimization
Implemented performance dashboards for live tracking of engagement, impressions, and conversion rates.
→ See how we deliver measurable impact with performance marketing for brokers.
📈 Results
The campaign significantly improved FBS’s visibility and conversions in Malaysia within 45 days:
| Metric | Result |
|---|---|
| Impressions | 5.4 million |
| Engagement Rate | 8.3% |
| New Verified Accounts | 1,850+ |
| Increase in Deposits | +27% |
| Brand Trust Growth | +41% based on community sentiment analysis |
| ROI | 3.4x from influencer-led funnel |
The influencer videos generated strong community responses, helping FBS establish itself as a trusted, transparent, and innovative broker among Malaysian traders.
“BoostenX’s campaign helped FBS speak the language of Malaysian traders — authentic, compliant, and performance-focused.”
— Regional Marketing Lead, FBS APAC
🔍 Campaign Snapshot
| Category | Details |
|---|---|
| Market | Malaysia 🇲🇾 |
| Budget | USD $80,000 |
| KOLs | 12 (Micro + Mid-tier) |
| Duration | 45 days |
| Deliverables | 30 videos + 50 social posts |
| Avg. Engagement | 8.3% |
| ROI | 3.4x |
🌟 Key Takeaways
- Localization wins – Campaigns in local language and tone drive higher engagement.
- Trust first – Educational influencer content builds stronger brand relationships.
- Data transparency – Real-time reporting ensures measurable ROI.
BoostenX’s localized strategy has since been replicated for other APAC markets, further strengthening FBS’s position as a leading global broker with strong local trust.
📬 Expand Your Broker Brand in Southeast Asia
BoostenX helps brokers like FBS, Exness, and AvaTrade expand across Southeast Asia through localized influencer marketing, PR, and regulatory communication strategies.
👉 Contact us today to grow your reach in Malaysia, Thailand, Vietnam, and beyond.
📩 partner@boostenx.com