Dominating the Brazilian Market through Influencer Marketing
Discover how BoostenX helped Exness dominate Brazil’s trading market through a $350K influencer marketing campaign that generated 9,600 verified accounts, 3,200 funded traders, and a 3.2x ROI.
🎯 Campaign Overview
In 2024, Exness, one of the world’s leading multi-asset brokers, partnered with BoostenX to accelerate its brand growth in Brazil — Latin America’s most competitive financial market.
The objective was clear: build trust, drive engagement, and increase verified traders through an authentic, data-driven influencer marketing strategy.
“The campaign truly resonated with Brazilian traders — authentic, data-driven, and perfectly localized.”
— Regional Marketing Manager, Exness LATAM
🧭 Objectives
The BoostenX x Exness partnership focused on:
- Establishing trust and credibility among Brazilian traders.
- Expanding brand visibility and community engagement through localized content.
- Driving verified registrations and first-time deposits.
- Positioning Exness as a top-tier broker in Brazil’s forex and crypto trading ecosystem.
Learn more about our influencer marketing services for brokers.
💡 Strategic Solutions
To capture Brazil’s fast-growing trader community, BoostenX implemented a multi-phase influencer marketing campaign designed for authenticity and measurable ROI.
1. Influencer Collaboration
Partnered with 45 verified Brazilian KOLs across YouTube, Instagram, and TikTok, including micro, mid-tier, and top-tier finance influencers with strong trading credibility.
→ Explore our KOL and influencer marketing network.
2. Localized Portuguese Content
Created educational trading tutorials, lifestyle videos, and deposit walkthroughs tailored to local culture and financial habits — all in Brazilian Portuguese.
3. Multi-Stage Funnel Campaign
Executed a structured campaign sequence:
Awareness → Engagement → Conversion, ensuring consistent message delivery and audience nurturing.
4. Transparent Performance Tracking
Enabled real-time dashboards and transparent ad spend reporting for complete client visibility.
See how we integrate performance marketing for fintech brands.
📊 Results & Performance
The campaign exceeded expectations and achieved measurable growth across all KPIs.
| Metric | Result |
|---|---|
| Total Impressions | 32.5 million |
| Unique Users Reached | 8.9 million |
| Average Engagement Rate | 7.8% (above industry average) |
| New Verified Accounts | 9,600 |
| Funded Accounts | 3,200 |
| Brand Search Growth | +72% in 3 months |
| ROI | 3.2x based on funded conversions |
BoostenX helped Exness strengthen its position as one of Brazil’s most trusted and visible brokers.
Looking for similar success? Read our AvaTrade Argentina case study.
🔍 Campaign At a Glance
| Category | Details |
|---|---|
| Market | Brazil 🇧🇷 |
| Budget | USD $350,000 |
| KOLs | 45 (Micro, Mid, Top-tier mix) |
| Duration | 60 days |
| Avg. Engagement | 7.8% |
| Deliverables | 120 influencer videos + 300 reels/stories |
| ROI | 3.2x (funded account conversions) |
🚀 Ready to Grow in LATAM?
Whether you’re a CFD broker, crypto exchange, or fintech startup, our localized influencer and reputation strategies can help you expand across Latin America — from São Paulo to Buenos Aires.
👉 Contact BoostenX to discuss your next campaign.
📩 partner@boostenx.com