Creating content that both ranks on Google and engages readers can feel like a daunting task. What do Google’s algorithms want? And what do readers want? The answer is actually simpler than it seems. According to data from BuzzSumo, these are the 7 types of content that both readers and Google love.
- How-to posts are some of the most popular types of content out there. People love them because they provide clear instructions on how to do something. They are also relatively easy to write if you’re an expert on the topic. And Google loves them because they are usually packed with relevant keywords and demonstrate expertise on a topic.
- List posts are popular because they are easy to read and provide valuable information. They are often best when combined with how-to elements, such as “7 Ways to Improve Your Writing” or “10 Tips for Losing Weight.” Google also loves list posts because they offer an opportunity to target a lot of long-tail keywords.
- Headline studies analyze trends in headlines to see what works best. For example, a recent study found that headlines with colons tend to perform better than those without them. These pieces of content are great for engagement because they offer valuable insights that content creators can use to improve their writing. And Google loves them because they show that you are keeping up with the latest trends in your industry.
For example, a recent study found that headlines with colons tend to perform better than those without them. These pieces of content are great for engagement because they offer valuable insights that content creators can use to improve their writing.
By providing helpful information that is easy to read and understand, you can create content that both ranks on Google and engages readers. Keep these 3 types of content in mind the next time you sit down to write, and you’ll be well on your way to creating pieces that will perform well both online and off.
